Step 1
Market clarity
Define the painful problem, target customer, existing alternatives, market size, and willingness to pay before committing resources.
Korvena turns ambitious business ideas into clear Market, Advantage, and Product decisions—built for founders creating scalable businesses across Africa.
Start free. No credit card required.
Decision map
Market → Advantage → Product
What to expect
The MAP framework
Each stage answers a different reason ventures fail. Work in sequence, expose weak assumptions early, and build only after the opportunity earns it.
One shared scorecard
Compare ideas on the same terms.
Step 1
Define the painful problem, target customer, existing alternatives, market size, and willingness to pay before committing resources.
Step 2
Pressure-test your positioning, switching trigger, viral loop, distribution strategy, and long-term competitive moat.
Step 3
Turn the strongest opportunity into a focused solution, revenue model, first-customer plan, and practical path to scale.
Pricing
Simple monthly plans for solo exploration and collaborative venture building. Cancel anytime.
Explorer
$0 / month
Builder
$19 / month
Per workspace, billed monthly.
Questions
Your next move
Map the opportunity, reveal its weakest assumptions, and leave with a focused product worth testing.